The Friendly-Hobbs center is now The Village at Friendly

GREENSBORO, N.C. (March 20, 2017) – Halpern Enterprises is excited to announce the new name of its mixed-use development at the intersection of Friendly Avenue and Hobbs Road.

The Village at Friendly, formerly referred to as Friendly-Hobbs, is in a prime commercial location and will be a 41,421-square-foot retail and restaurant complex, to be paired with 13 single-family homes.

“We are excited about the interest and the reception we have been receiving for what we think will be the finest shopping complex in Greensboro,” said Jack Halpern, chairman of Halpern Enterprises.

Site work is underway at the Village at Friendly. Construction plans include situating three of the four retail buildings along Friendly Avenue, west of Hobbs Road. Parking lots and a buffer area with landscaping will separate retailers from the new homes.

“The amount of interest from restaurants, regional and national specialty stores and boutiques has been very, very brisk,” according to Rianne Bell of the Bell Moore Group property management firm in Charlotte. “We are actively negotiating with retailers. This will not just be a shopping area, it will be a regional draw.”

For leasing information, contact Rianne Bell at and 704-529-6720 ext.302 or John Brozovic at and 770-508-3314.


VIDEO: Drive through The Village at Friendly |

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Media Inquiries

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770-508-3312 (O)

About Halpern Enterprises

Headquartered in northeast Atlanta, Halpern Enterprises owns more than 30 retail properties located in Georgia, Florida, South Carolina and Tennessee. With leasing, management and maintenance staff assigned to each shopping center, Halpern tenants receive personal attention and high value for their rental dollar. Halpern is continually growing its portfolio, both through acquisitions and new development, and all Halpern properties are well located in high-traffic areas convenient to major residential developments. More information is available at

Developer unveils latest plans for Friendly and Hobbs site

screenshot of article in Triad Business Journalby John Brasier
Reporter, Triad Business Journal

Developer Jack Halpern is now targeting March 2018 to open his mixed-use project at the corner of Friendly Avenue and Hobbs Road, and the latest conceptual plans reveal a shift in the residential component of the project.

Halpern, the chairman of Atlanta-based developer Halpern Enterprises, unveiled his plans for the prime commercial location at Wednesday’s meeting of the Rotary Club of Greensboro at the Terrace at Greensboro Coliseum. The plans now call for a 41,421-square-foot retail and restaurant complex, to be paired with 13 single-family homes.

A residential component to the project is not new, but the mix has fluctuated, with the last known plan showing 22 townhomes. Now earmarked for 13 single-family homes, the residential portion of the project would be built by another developer still to be contracted, Halpern told Rotarians.


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