Major redevelopment project brings Ross, Bealls, and PetSmart to Heritage Walk shopping center

ATLANTA (July 5, 2017) – At a time when many retailers are scaling back their number of stores or have ceased operating altogether, others are expanding to meet the needs of today’s shoppers. Ross, PetSmart, and Bealls are prime examples of retailers thriving in today’s challenging retail market.

Halpern Enterprises is excited to announce the opening of 3 new co-anchors at its Heritage Walk shopping center in Milledgeville, Ga.: Ross, PetSmart, and Bealls will occupy 56,250 SF of space vacated by Kmart.

Architect's rendering of the Ross, PetSmart, and Bealls storefronts at Heritage Walk after redevelopment

Under redevelopment: Architect’s rendering of the Ross, PetSmart, and Bealls storefronts at Heritage Walk

When Kmart closed its location at Heritage Walk in June 2016, the Heritage Walk shopping center was faced with a huge dilemma. Who would join Hobby Lobby in co-anchoring the vast space now left empty?

Halpern’s Regional Leasing Directors John Brozovic and Benjamin Halpern sprang into action. Brozovic and Halpern decided that multiple users for such a large space would best suit the market and current retail trends. “We called dozens of national retailers and department stores,” said Brozovic. “After receiving several letters of intent, we decided this mix of community-friendly retailers would ensure the long-term success of the center.”

While Ross and Bealls flourish as low-price leaders that provide quality merchandise, PetSmart thrives because of Americans’ longstanding desire to pamper their pets. According to the Washington Post, PetSmart “built an empire on the country’s pet-food sales, which have nearly doubled since 2000, to $22 billion” in 2014 (“PetSmart’s goldmine: Americans are spending more than ever on fancy dog food,” Dec. 15, 2014). Americans spent a record-breaking $10 billion on premium-brand dog food in that year alone.

Construction site showing Ross, Bealls, and PetSmart

Construction is underway: The new PetSmart, Bealls, and Ross stores under construction at Heritage Walk

The co-tenancy is a feat in redeveloping existing space. “By being creative and flexible, we were able to meet the needs of these retailers by sub-dividing the space,” according to Halpern. “We expect PetSmart and Bealls to open this fall, followed by Ross opening in the spring.”

The final result will be the complete revitalization of the shopping center with four co-anchors – Hobby Lobby, Ross, PetSmart, and Bealls. The center’s prime location in the heart of Milledgeville’s retail corridor is just three miles from the award-winning central business district and boasts nearly 34,000 vehicles passing it daily.

Media:

Architect’s rendering of shops | Download

 

 

 

Media Inquiries:

Kendall Ridley
770-508-3312 (O)
kridley@halpernent.com

About Halpern Enterprises

Headquartered in northeast Atlanta, Halpern Enterprises owns 40 retail properties located in Georgia, South Carolina and Tennessee. With leasing, management and maintenance staff assigned to each shopping center, Halpern’s tenants receive personal attention and high value for their rental dollar. Halpern is continually growing its portfolio, both through acquisitions and new development, and all Halpern properties are well located in high-traffic areas convenient to major residential developments. More information is available at www.halpernent.com.

Dawson Crossroads shopping center adds PetSmart, Freddy’s, and Murphy Oil to the mix

Six additional tenants joining the now-open center

A full parking lot at Dawson Crossroads

Dawson Crossroads

DAWSONVILLE, Ga. (Jan. 17, 2017) – An exciting mix of new shopping and dining options will make its debut in Dawsonville. PetSmart, Freddy’s Frozen Custard & Steakburgers, and several new retailers will join the thriving Publix-anchored Dawson Crossroads shopping center this spring.

PetSmart will serve as the center’s 18,000 SF junior anchor, giving the Dawsonville community an expanded selection of not only pet supplies but services. “PetSmart is the country’s largest pet retailer and service provider,” said John Brozovic, a Halpern Regional Leasing Director. “The Dawsonville store features full-service grooming in addition to expert training services.”

Freddy’s Frozen Custard & Steakburgers and Murphy Oil will also join the center in outparcels facing Georgia 400, neighboring a Chili’s restaurant, Aspen Dental, and AT&T. Murphy Oil will boast 12 pumps and a 1,200 SF convenience store. In a footprint of 3,000 SF, the national fast-casual chain Freddy’s will serve traditional American fare with a unique twist on the burger-and-fries genre that uses steak in its burgers while offering a selection of frozen custards.

Newly-signed tenants The Joint Chiropractic, Tripp & Company Jewelers, the dual-branded Marble Slab Creamery and American Cookie Company, Fit Body Bootcamp, Shanel Nichole Hair Studio, and fashion retailers Ten Point Boutique and Blush Ivey Boutique, will join an already-flourishing roster of tenants that includes Brooklyn Joe’s Pizza Pasta & Grill, La Hacienda Mexican Restaurant, Lee Nails, Great Clips, Totally Running, and Top Cleaners.

Halpern is currently in negotiations with several other national and local tenants. Medical, retail, and restaurant users still have an opportunity to locate their businesses at Dawson Crossroads. The center, which is well-positioned across the street from the North Georgia Premium Outlets and a Walmart Supercenter, is located on the southeast corner of GA 400 and Dawson Forest Road at a high-traffic intersection that sees nearly 33,000 vehicles per day.

Dawson Crossroads is located at 145 Forest Boulevard in Dawsonville, Ga.

Media Inquiries
Kendall Ridley
kridley@halpernent.com
770-508-3312 (O)

About Halpern Enterprises
Headquartered in northeast Atlanta, Halpern Enterprises owns 35 retail properties located in Georgia, Florida, South Carolina and Tennessee. With leasing, management and maintenance staff assigned to each shopping center, Halpern’s tenants receive personal attention and high value for their rental dollar. Halpern is continually growing its portfolio, both through acquisitions and new development, and all Halpern properties are well located in high-traffic areas convenient to surrounding residential neighborhoods. More information is available at www.halpernent.com.