Boom Town: Marietta Daily Journal details Halpern’s newest mixed-use projects

Marietta Daily Journal - Boom TownDetails about Halpern’s two new mixed-use developments, Belmont and Jonquil, are revealed in a double-feature in this morning’s Marietta Daily Journal:

SMYRNA — The retail shops at Belmont are completely filled, and the residential units, both houses and apartments, are filling up fast as the Smyrna redevelopment project nears completion.

Belmont is a 48-acre mixed-use development at the corner of Atlanta and Windy Hill roads that Jack Halpern, chairman of Halpern Enterprises, hopes will bring business and job opportunities to Smyrna and “improve the quality of life for Smyrna residents.”

In May 2008, the city approved a development agreement with Halpern Enterprises for the redevelopment of the former Belmont Hill shopping center, which was hailed as the largest shopping center in the South when it opened in 1954. The center was demolished in 2009, but further development was stalled by the economic downturn.

For the full story, keep reading “Boom Town” at the Marietta Daily Journal.

Publix to open at Jonquil shopping center

Grocery anchor leases 45,600-square-foot space, scheduled to open in 2017; Willy’s Mexicana Grill also to open

Jonquil, a mixed-use development home to the newest Publix store

Jonquil, a mixed-use development home to the newest Publix store

Smyrna, Ga. (May 19, 2016) – The grocery-anchored Jonquil shopping center, opening in the spring of 2017, has signed Publix as its newest tenant. The project, heavily anticipated by the Smyrna community for years, will see Publix occupy a 45,600-square-foot space.

The store’s prime location, on the northwest corner of Atlanta Road and Spring Road, is at a high-traffic intersection that sees nearly 46,000 vehicles per day. While the nearest Publix is three miles away, the new Jonquil store is well-positioned to support the new residential communities springing up along the Atlanta Road corridor, including luxury apartment communities Alta Belmont and the tentatively named Alta Jonquil under development by Wood Partners. The Publix at Jonquil will have a pharmacy and will bring 100 new jobs to the community.

“We have worked with Publix for years and are thrilled to finally bring a Publix store to this part of Smyrna,” said John Brozovic, Regional Leasing Director at Halpern Enterprises. “Publix is a high-quality brand, and tenants appreciate the customer base they attract. This Publix will certainly benefit the 35,000 households surrounding Jonquil.”

The 60,000-square-foot Jonquil shopping center, developed by Halpern Enterprises and currently under construction, also has Atlanta-based chain Willy’s Mexicana Grill as a committed tenant in addition to Publix. Numerous other leases are currently under negotiation with national and local retail and restaurant brands.

“Our customers are anxiously awaiting the opening of this new store,” said Brenda Reid, Media and Community Relations Manager for Publix Super Markets. “We look forward to opening our third store in Smyrna and providing the Publix shopping experience at this new location.”

Jonquil is Halpern’s fifth Publix anchor, joining a store currently under construction at Dawson Crossroads in Dawsonville, Ga., and stores at Cheshire Square in Atlanta, Ga., The Village at New Georgia in Dallas, Ga., and The Shoppes at Royale, recently sold by Halpern, in St. Petersburg, Fla.

Jonquil is located at 2995 Atlanta Road SE in Smyrna, Ga.

icon-129-cloud-download Download med-resolution images of Jonquil (.zip / 3 MB)


About Halpern Enterprises

Headquartered in northeast Atlanta, Halpern Enterprises owns 35 retail properties located in Georgia, Florida, South Carolina and Tennessee. With leasing, management and maintenance staff assigned to each shopping center, Halpern’s tenants receive personal attention and high value for their rental dollar. Halpern is continually growing its portfolio, both through acquisitions and new development, and all Halpern properties are well located in high-traffic areas convenient to major residential developments. More information is available at

Media Inquiries:
Kendall Ridley
770-508-3312 (O)