Bad Daddy’s Burger Bar brings gourmet grub to Jonquil mixed-use development

A burger and bowl of tater tots

The Mama Ricotta’s Burger and tater tots | Credit: Bad Daddy’s Burger Bar

ATLANTA (November 28, 2017) – Bad Daddy’s Burger Bar is the latest tenant to make its home at Jonquil, the mixed-use development anchored by Publix at Atlanta Rd. and Spring Rd. in Smyrna, Ga.

The publicly-traded gourmet burger bar will occupy a 3,519 SF endcap that features an additional 1,200 SF rooftop patio, making Jonquil 100% leased. The 20-location restaurant brand is currently going through the permitting process and plans to open its second Atlanta store at Jonquil by April 2018.

Several restaurant brands coveted the last space in the new Jonquil mixed-use development, but according to Regional Leasing Director John Brozovic, Halpern had to be tenacious about selecting the right tenant mix and fit for the center. “We were diligent in looking for a unique restaurant to offer food not already in the market,” said Brozovic. “We had to turn down several deals from well-known regional and national restaurant brands to ensure Jonquil would not compete against Belmont,” referring to The Shops at Belmont, located about a mile down the road from Jonquil.

Recently signed tenant Newk’s Eatery will open late November. LGE Credit Union and PT Solutions, a physical therapy clinic with more than 25 locations in Atlanta, both open in December.

Media Inquiries
Carolyn Oppenheimer
770-508-3304 (O)
coppenheimer@halpernent.com

About Halpern Enterprises

Halpern Enterprises is an award-winning developer, most recently named Top Commercial Developer by the Atlanta Business Chronicle. Headquartered in northeast Atlanta, Halpern Enterprises owns 40 retail properties located in Alabama, Georgia, North Carolina, South Carolina and Tennessee.

With leasing, management and maintenance staff assigned to each shopping center, Halpern’s tenants receive personal attention and high value for their rental dollar. Halpern is continually growing its portfolio, both through acquisitions and new development, and all Halpern properties are well located in high-traffic areas convenient to major residential developments. Learn more about Halpern at www.halpernent.com.

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Major mixed-use project to open in Smyrna, Ga.

Photo of Jack Halpern standing front of the Publix at Jonquil

Commercial developer Jack Halpern on the 12-acre Jonquil development, which is set to open in late December. | Photo credit: Kathryn Ingall (Marietta Daily Journal)

by Jennifer Hafer
Reporter, Marietta Daily Journal

Before Publix or any other tenant was identified for the Jonquil development at the corner of Atlanta and Spring roads in Smyrna, commercial developer Jack Halpern had his eye on the property.

“We have been doing business in Smyrna for more than 50 years down the street at what was the Belmont Hills Shopping Center,” said Halpern, chairman of Halpern Enterprises. “We were always aware of the Jonquil site, and we watched as previous owners’ and developers’ plans succumbed to bad timing and the downturn in the economy that took place a number of years ago.”

So when the 12-acre property hit the market two and a half years ago, Halpern jumped on it, believing the site was in a good location with a great road network and that the city of Smyrna would embrace a mixed-use development there.

“In terms of our investment, it’s in the millions of dollars,” Halpern said. “Most of the initial investment was in the form of land, but we also spent a lot of money getting the site ready to be redeveloped. We demolished some of the improvements prior owners had made on the property that were no longer of any value to the development that we planned for the property, then there were utilities and new infrastructure.”

 

Keep reading at the Marietta Daily Journal.

Jonquil’s Publix pencils in mid-December opening

Jack Halpern, chairman of Halpern Enterprises, updated attendees at Thursday morning’s Smyrna Area Council meeting on Halpern’s two Smyrna developments, Belmont and Jonquil.

By Jon Gargis, Marietta Daily Journal:

Jack Halpern updates the Smyrna Area Council

Jack Halpern, chairman of Halpern Enterprises, updated attendees at Thursday morning’s Smyrna Area Council meeting on Halpern’s two Smyrna developments, Belmont and Jonquil. Photo by Jon Gargis.

SMYRNA — Construction continues on Jonquil, the mixed-used development on a 12-acre site at the corner of Atlanta and Spring roads. One major portion of the project — its grocery store anchor — is expected to be open by the end of the year.

Jack Halpern, chairman of Halpern Enterprises, the company behind the estimated $40 million-plus Jonquil development, told attendees at Thursday morning’s meeting of the Smyrna Area Council that Publix would be opening its doors in mid-December.

“It’s been a tight construction schedule to be able to turn this store over to them in time, but it looks like we’re going to make it. They should start stocking the store before Thanksgiving and open it in the middle of December,” Halpern said.

Jonquil will also consist of retail shops and luxury apartment units. Among the retail offerings in the development will be Willy’s Mexicana Grill, an Atlanta-based restaurant chain, and Newk’s Eatery, which just entered the Cobb market with a location going into the new Kennesaw Marketplace at the corner of Cobb and Barrett Parkway.

Halpern said Jonquil’s retail spaces are slated to open by the end of first quarter of 2017 — with 100 percent of them expected to be leased by this year’s end — while the 260 residential rental units, which are being developed by Wood Partners, are expected to be completed in the middle of 2017 with leasing beginning then.

Read the rest of the story at the Marietta Daily Journal.

Boom Town: Marietta Daily Journal details Halpern’s newest mixed-use projects

Marietta Daily Journal - Boom TownDetails about Halpern’s two new mixed-use developments, Belmont and Jonquil, are revealed in a double-feature in this morning’s Marietta Daily Journal:

SMYRNA — The retail shops at Belmont are completely filled, and the residential units, both houses and apartments, are filling up fast as the Smyrna redevelopment project nears completion.

Belmont is a 48-acre mixed-use development at the corner of Atlanta and Windy Hill roads that Jack Halpern, chairman of Halpern Enterprises, hopes will bring business and job opportunities to Smyrna and “improve the quality of life for Smyrna residents.”

In May 2008, the city approved a development agreement with Halpern Enterprises for the redevelopment of the former Belmont Hill shopping center, which was hailed as the largest shopping center in the South when it opened in 1954. The center was demolished in 2009, but further development was stalled by the economic downturn.

For the full story, keep reading “Boom Town” at the Marietta Daily Journal.

Publix to open at Jonquil shopping center

Grocery anchor leases 45,600-square-foot space, scheduled to open in 2017; Willy’s Mexicana Grill also to open

Jonquil, a mixed-use development home to the newest Publix store

Jonquil, a mixed-use development home to the newest Publix store

Smyrna, Ga. (May 19, 2016) – The grocery-anchored Jonquil shopping center, opening in the spring of 2017, has signed Publix as its newest tenant. The project, heavily anticipated by the Smyrna community for years, will see Publix occupy a 45,600-square-foot space.

The store’s prime location, on the northwest corner of Atlanta Road and Spring Road, is at a high-traffic intersection that sees nearly 46,000 vehicles per day. While the nearest Publix is three miles away, the new Jonquil store is well-positioned to support the new residential communities springing up along the Atlanta Road corridor, including luxury apartment communities Alta Belmont and the tentatively named Alta Jonquil under development by Wood Partners. The Publix at Jonquil will have a pharmacy and will bring 100 new jobs to the community.

“We have worked with Publix for years and are thrilled to finally bring a Publix store to this part of Smyrna,” said John Brozovic, Regional Leasing Director at Halpern Enterprises. “Publix is a high-quality brand, and tenants appreciate the customer base they attract. This Publix will certainly benefit the 35,000 households surrounding Jonquil.”

The 60,000-square-foot Jonquil shopping center, developed by Halpern Enterprises and currently under construction, also has Atlanta-based chain Willy’s Mexicana Grill as a committed tenant in addition to Publix. Numerous other leases are currently under negotiation with national and local retail and restaurant brands.

“Our customers are anxiously awaiting the opening of this new store,” said Brenda Reid, Media and Community Relations Manager for Publix Super Markets. “We look forward to opening our third store in Smyrna and providing the Publix shopping experience at this new location.”

Jonquil is Halpern’s fifth Publix anchor, joining a store currently under construction at Dawson Crossroads in Dawsonville, Ga., and stores at Cheshire Square in Atlanta, Ga., The Village at New Georgia in Dallas, Ga., and The Shoppes at Royale, recently sold by Halpern, in St. Petersburg, Fla.

Jonquil is located at 2995 Atlanta Road SE in Smyrna, Ga.

icon-129-cloud-download Download med-resolution images of Jonquil (.zip / 3 MB)

 

About Halpern Enterprises

Headquartered in northeast Atlanta, Halpern Enterprises owns 35 retail properties located in Georgia, Florida, South Carolina and Tennessee. With leasing, management and maintenance staff assigned to each shopping center, Halpern’s tenants receive personal attention and high value for their rental dollar. Halpern is continually growing its portfolio, both through acquisitions and new development, and all Halpern properties are well located in high-traffic areas convenient to major residential developments. More information is available at www.halpernent.com.

Media Inquiries:
Kendall Ridley
770-508-3312 (O)
kridley@halpernent.com